Me in a nutshell.
I'm Haley, a passionate UX enthusiast on a mission to make our daily digital interactions not just functional, but seamless and enjoyable.
↘ Experiences
Ricoh USA.
UX/UI Designer
2024
- Created wireframes, user flows, and prototypes within the Digital Services team to develop customer experience on Ricoh USA’s Intelligence Business Platform.
- Facilitated an Innovation Hackathon collaborating with the Sales Advantage team to create a cloud based inventory management platform.
Github.
Graduate UX Researcher (Sponsored Project)
2024
- Execute usability testing on Github’s new UI of the ‘Pull-request’ feature through A/B testing, user interviews, and questionnaire.
- Gather quantitative data and analyze SUS scores to determine usability issues.
- Provide design recommendations based on user insights.
Rightbrain Consulting.
UX/UI Designer Intern
2023
- Developed UX strategy for Samsung’s mobile health app, addressing mental health, habit formation, and smartwatch usage. Created user scenarios, mid-fidelity designs, aligning with next generation systems and workflows
- Deduced user interview insights and facilitated stakeholder workshops to address opportunities and constraints.
WWD Korea.
Content Strategist
2022
- Created 240+ articles and social content, successfully growing Instagram account to 150K followers with a 6% engagement rate in six months.
- Created brand identity strategy for Shilla Duty Free to increase engagement on Instagram account through branded, event, and entertainment content, resulting in 40% increase in average post likes.
Spigen.
Content Producer
2021
- Executed script-writing, storyboarding, and editing for trending content, and ensured consistent brand identity and UI across four social platforms for increased brand exposure.
- Recruited influencers for organic and paid media content and collaborated cross-functionally to create YouTube web series for brand awareness, resulting in extended influencer partnerships of 3+ months.